Website · 2026
Personal brand & website for a dietitian
Role
Brand + Design + Development (Client Project)
Stack
Programs Used
Dilara's client acquisition relied entirely on social media and word of mouth. Her specialties — PCOS and insulin resistance — were invisible on Google; there was no professional digital hub for appointments, program sales and trust-building.
First I built the 'Peach Glow' brand identity: an eight-step peach palette, Cormorant Garamond headings and DM Sans body — warm, yet clinically trustworthy. I tokenized the design system, then structured the site around a booking funnel: introduction → 90-day transformation program → social proof → free 7-day guide (email capture) → appointment. An SEO keyword strategy targets PCOS, insulin resistance and hormonal nutrition searches.
Discovery & Strategy
A vision board in FigJam, a project hub in Notion: target client profile, service packages and the revenue model (consulting + course/PDF sales) were defined.
The Peach Glow Identity
An eight-tone peach palette with a 'max three tones at once' rule, a Cormorant Garamond + DM Sans type system, and the logo.
Design System & Tokens
Color, type and component decisions became CSS tokens — a layered architecture of tokens.css, typography.css and components.css.
Funnel & Page Design
Home, about, services, booking, blog, recipes and shop — every page is part of a flow carrying visitors toward a booking or the email list.
SEO & Content
A keyword strategy around PCOS, insulin resistance and hormonal nutrition; SEO discipline reaching down to blog architecture and image naming.
The booking funnel — visitors can reach an appointment in one step from any page
Trust-building — a social-proof layer woven from testimonials, certificates and honors
Lead magnet — building the email list with a free 7-day starter guide
Copy that avoids overclaiming in a health field — scientific yet warm
What This Project Taught Me
“In health-adjacent brands, design's real job is producing trust. Every tone of Peach Glow, every soft corner, works toward the feeling of 'I can trust this person'.”
The site is live at diyetisyendilaracakar.com. The first Figma prototype evolved into the full production version: a professional hub with the booking funnel, program sales, blog and social-proof layer.