Product · 2026
AI-powered skincare platform
Role
Founder — Strategy, Brand, Development
Stack
Programs Used
Skincare advice comes either from generic content or expensive expert consultations. Personalized, accessible, ongoing guidance is missing.
I built the brand strategy, visual identity and product experience from scratch. I'm leading design and development of a platform that recommends personalized skincare routines through AI analysis flows.
Brand Strategy
Audience and persona work; a brand voice balancing clinical accuracy with warm guidance.
Visual Identity
Logo, palette and typography system — carrying skincare's promise of glow without overstatement.
Product Experience
The AI skin-analysis flow, routine recommendations and tracking screens — the core loop turning user data into guidance.
Development
Building the platform on Next.js; integrating the analysis engine with AI flows.
Building recommendation logic fed by personal skin data instead of generic content
Striking a trustworthy, expert-but-modest tone in a health-adjacent product
What This Project Taught Me
“When brand identity and product experience are designed together, they feed each other — the warmth of the palette changed even the tone of the onboarding copy.”
The platform is in active development — brand identity complete, product build in progress.