Brand & Design · 2021–2024
Family restaurant — general management, sushi chef & brand design
Role
General Manager · Sushi Chef · Brand & Design
Stack
Programs Used
Growing our own family business, Sumo Sushi, from the ground up — building a consistent, memorable experience both in the kitchen and in the brand.
I ran the business as general manager while also working in the kitchen as a sushi chef. I created the brand's visual identity, menu design and social media content myself, and was hands-on across operations, accounts and management.
Menu engineering — a menu redesigned around profitability and ease of ordering
Single-hand brand consistency — the same visual language from signage to Instagram
What This Project Taught Me
“A designer who comes from inside operations sees differently — working the kitchen told me what the menu design had to solve before any customer did.”
Gave me end-to-end experience running a business and designing a brand — from the kitchen to the brand to operations and customer experience.